Walt Disney (DIS) - Get Report shares were rising Tuesday during the launch of its new streaming service Disney+, but users took to social media to report glitches on the nascent platform. 

Some users reported getting an error message page when trying to sign in, leading some to vent their frustrations via Twitter.

Disney didn't immediately respond to a request from TheStreet for comment on the situation, but did say this in a tweet:

Disney is aiming for between 60 and 90 million global subscribers by 2024 on Diney+ and distribution deals will play a key role in that goal. Last week, Disney announced it struck a distribution deal with Amazon that will place the Disney+ app on Amazon Fire TVs. Roku  (ROKU) - Get Report , Samsung (SSNLF) , Alphabet's (GOOGL) - Get Report  Chromecast and Google TV, Apple (AAPL) - Get Report  TV, Sony's (SNE) - Get Report  Playstation and Microsoft's (MSFT) - Get Report  Xbox will also carry Disney+.

According to Dan Rayburn, a principal analyst at Frost & Sullivan, subscription revenue share agreements are less common in streaming nowadays, unless there is a specific promotional aspect determined to be highly valuable, such as the Netflix (NFLX) - Get Report  button found on Roku remotes, or specific prominent placement of an app within a platform's interface.

"There are few deals left in the industry where someone is taking a percentage [of subscription revenues], and you'll start hearing Disney disclose more on that in the coming quarters," Rayburn said.

Disney shares were rising 1.5% to $138.79. 

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