Publish date:

DIS/HAS: Disney and Hasbro Pen Marketing Deal

Lights, cameras, sales.


(DIS) - Get Report


TheStreet Recommends


(HAS) - Get Report

announced a broad multi-year corporate alliance that will allow Hasbro to develop and market toys and games associated with upcoming Disney-branded film properties, beginning with "Monsters, Inc.," a Disney/Pixar animated feature film scheduled for release in fall 2001. Financial terms were not disclosed.