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DIS/HAS: Disney and Hasbro Pen Marketing Deal

Lights, cameras, sales.

Disney

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and

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Hasbro

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announced a broad multi-year corporate alliance that will allow Hasbro to develop and market toys and games associated with upcoming Disney-branded film properties, beginning with "Monsters, Inc.," a Disney/Pixar animated feature film scheduled for release in fall 2001. Financial terms were not disclosed.