NEW YORK (
) -- Shares of
hit a 52-week high of $40.14 today as investors gear up for the 2010 NFL season.
DirecTV recently announced plans to offer its NFL package to non-subscribers starting on Sept. 12. The "NFL Sunday Ticket" package will cost $350 and is only for customers who don't have satellite dishes or are unable to get satellite reception.
The increased number of potential subscribers is good news to investors boosting the share price to a new high.
The New Orleans Saints will host the Minnesota Vikings tonight at 8:30 p.m. in the NFL season opener.
-- Written by Theresa McCabe in Boston.
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