Dell(DELL) - Get Report is preparing to take on cloud computing heavyweights Amazon.com(AMZN) - Get ReportAlphabet (GOOGL) - Get Report  and Microsoft (MSFT) - Get Report  by offering a pay as you go option that their competitors do not. 

"We've been gradually embracing this for some time, but we talk about this as consumption models. So, pay-as-you-grow, pay-as-you-use, pay-per-use - and we're absolutely embracing that. It's what our customers are asking us to do, and we're happy to do it," the company said. 

Dell singled out Snap Inc.(SNAP) - Get Report as a company that could benefit from Dell's pay as you go model. 

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