NEW YORK (

TheStreet

) -- The deadline for initial bids in the auction for online video site

Hulu

was extended from Wednesday until the end of the week to allow interested parties more time to examine Hulu's financial information, Reuters reported, citing people familiar with the situation.

Yahoo!

(YHOO)

,

Google

(GOOG) - Get Report

,

DirecTV

(DTV)

and

Amazon.com

(AMZN) - Get Report

were among the parties preparing to submit an offer for Hulu, the people said, Reuters reported.

Hulu is jointly owned by

News Corp.

(NWSA) - Get Report

,

Walt Disney

(DIS) - Get Report

,

Comcast's

(CMCSA) - Get Report

NBC and Providence Equity Partners.

South Korea's

SK Telecom

also was believed to have entered the fray,

Reuters

reported. However, a spokesman for SK Telecom told

MarketWatch

it had no intention to bid for Hulu.

Hulu's owners hope to fetch at least $2 billion, according to several people close to the sale process who spoke to

Reuters

.

-- Written by Joseph Woelfel

>To contact the writer of this article, click here:

Joseph Woelfel

>To submit a news tip, send an email to:

tips@thestreet.com

.