
Deadline for Hulu Bids Reportedly Extended
NEW YORK (
) -- The deadline for initial bids in the auction for online video site
Hulu
was extended from Wednesday until the end of the week to allow interested parties more time to examine Hulu's financial information, Reuters reported, citing people familiar with the situation.
Yahoo!
(YHOO)
,
(GOOG)
,
DirecTV
(DTV)
and
Amazon.com
(AMZN)
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were among the parties preparing to submit an offer for Hulu, the people said, Reuters reported.
Hulu is jointly owned by
News Corp.
(NWSA)
,
Walt Disney
(DIS)
,
Comcast's
(CMCSA)
NBC and Providence Equity Partners.
South Korea's
SK Telecom
also was believed to have entered the fray,
Reuters
reported. However, a spokesman for SK Telecom told
MarketWatch
it had no intention to bid for Hulu.
Hulu's owners hope to fetch at least $2 billion, according to several people close to the sale process who spoke to
Reuters
.
-- Written by Joseph Woelfel
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