will buy


TheStreet Recommends


in a stock swap worth about $191 million.

The transaction will create the worldwide leader in email list management, allowing marketers access to 22 million email addresses. Terms of the agreement call for DoubleClick to issue 0.41 common shares for each common share of NetCreations. Based on the Oct. 2, 2000, closing prices, the price of $12.15 a share is a 17% premium over NetCreations' 10-day average stock price. The companies expect to complete the deal in the fourth quarter of 2000.