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) -- Cyber Monday online sales soared 19.4% over last year, as of 12 a.m. PST, according to CoreMetrics.

The average order value also grew 8.3% to $194.89 from $180.03.

More shoppers also chose to use their mobile device to make a purchase, with 3.9% of consumers logging on to a retailer's mobile site.

Luxury, especially jewelry, saw some of the biggest boosts, with sales in the category spiking 17.6% on Cyber Monday from the same day in 2009.

While data revealing which retailer captured the most traffic on Cyber Monday is still being compiled, if Black Friday results are any indication,



continues to lead the pack, according to Experian. This marked the 6th consecutive year Amazon ranked in the No. 1 spot.



placed second, followed by




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J.C. Penney


rounded out the top 5.

--Written by Jeanine Poggi in New York.

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