The reason he sited for the company's relatively strong performance was that it "flooded all media" with advertising, "spending like mad." Companies that "pulled back ... didn't do as well as Unilever," he said.
Those wondering how to play the recent exodus of advertisers from Glenn Beck's
show following a comment some interpreted as racist "ought to take their cue from Unilever," said Cramer.
, he called the company's quarter "spectacular" and "amazing." "
was the big driver in the News Corp. quarter," he said, but advertisers have shifted their money from Beck's show to other shows, so "you shouldn't be selling News Corp. on that."
Turning his attention to the high volume in stocks such as
( FNM), Cramer said they "all tend to be retail names." He said
, which he called "fabulous" and "a really well-run company," is a "pure play" on retail coming back.
And royalty trusts such as
Permian Basin Royalty Trust
are a "pure play on oil going up," Cramer said, recommending them as IRA investments.
-- Written by Rebecca Corvino in New York.