said Thursday that it won't be bidding for the entertainment assets of media giant
In a press release, the cable company said "it does not intend to bid for the Vivendi Universal Entertainment assets," without providing further details.
Comcast shares rose 16 cents, or 0.6%, to $28.76 in morning trading, while Vivendi fell 21 cents, or 1.2%, to $17.05.
Vivendi is said to be seeking a $14 billion offer for the unit, which includes the Sci-Fi Channel, Trio cable networks, Universal Pictures, Universal Television and the USA Network.
Comcast was reportedly interested in creating a joint venture with Vivendi before pulling out of the running.
The cable operator isn't the first company to drop out of the race for the assets. So far,
have declined to pursue the acquisition, leaving
and Edgar Bronfman Jr. as potential bidders.