Comcast (CMCSA) - Get Report wants to rebrand and expand its video streaming service for broadband customers as the cord-cutting trend continues, and customers are less willing to pay for traditional cable packages, sources told Reuters.

Xfinity Instant TV, as the service is known, will be priced somewhere between $15 and $40 per month, and will include major broadcast networks and offer add on options for sports and other channels.

The service is expected to be available in the third quarter to over 50 million homes with the Comcast footprint, Reuters noted.

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