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Colgate Unloads Detergent Lines

The company sells brands marketed in Thailand, Malaysia, Singapore and Hong Kong.
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has sold its heavy-duty laundry detergent brands marketed in Thailand, Malaysia, Singapore and Hong Kong, and will close or modify two factories now dedicated to making detergent.

The product lines were sold to

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Procter & Gamble

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. The transaction includes the Fab, Trojan, Dynamo and Paic brands. Colgate expects a gain that will result from the transaction to be offset by fourth-quarter charges associated with its restructuring program.

New York-based Colgate said Wednesday that the sale was part of its strategy to de-emphasize or eliminate low-margin businesses and focus on its faster-growing oral, personal and pet care operations. Some of Colgate's other brands include Irish Spring, Ajax and Hill's Science Diet.

Shares of Colgate were down 1 cent at $54.90. P&G slipped 2 cents to $58.76.