Clorox Could Sell STP, Armor All Brands

Clorox is looking to auction its two well-known automotive brands, STP and Armor All, a report says.
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OAKLAND, Calif (

TheStreet

) --

Clorox

(CLX) - Get Report

is looking to auction its two well-known automotive brands, STP and Armor All, the

Wall Street Journal

reports, citing people familiar with the matter.

Clorox could hire an investment bank within the next couple of months to advise on the sale, these people added.

It isn't clear how much the two brands would fetch in a sale, though several people estimated Clorox would try to get about $800 million or more. Clorox has received expressions of interest for the two units, one person told the newspaper.

Investment bankers have held discussions with consumer-product companies, such as

Unilever

(UL) - Get Report

, and private-equity funds to gauge their interest if STP and Armor All are put on the block, the

Journal

reports.

A Clorox spokeswoman declined to comment for the

Journal

.

STP and Armor All have combined annual sales of about $300 million.