Welcome back, Chobani.
After leaving the shelves of organic grocer Whole Foods (WFM) in 2014 due to an odd dust-up, Chobani's signature Greek yogurt will return shortly, TheStreet has learned.
"We are going to be back in Whole Foods in August -- this came before the deal [Amazon's (AMZN) - Get Amazon.com, Inc. Reportdeal for Whole Foods]," Chobani founder Hamdi Ulukaya told TheStreet in an interview. It's still unclear why Chobani was ever pulled from Whole Foods. At the time, Whole Foods said it was looking for more exclusive Greek yogurt products due to the category's explosion. But reportedly, Chobani's products didn't meet its stricter, non-GMO labeling requirements (Chobani denies that the products didn't meet them).
Ulukaya said it will be "amazing" to see how Amazon's purchase of Whole Foods plays out over time.
Meanwhile, Chobani is about to embark on one of its biggest product launches ever: a traditional style yogurt.
The privately held company, which has disrupted the yogurt market in recent years with its tangy blends and simple packaging, announced this week the launch of Chobani Smooth. Taking aim at General Mills' (GIS) - Get General Mills, Inc. (GIS) Report struggling Yoplait brand, Chobani's new traditional style yogurt is non-GMO and stresses the use of all-natural ingredients.
"We always had an eye on that side [of the yogurt business], but we didn't want to go in until we were very comfortable and confident that we could bring something extremely amazing," Ulukaya said.
Whole Foods shares were down 0.2% to $42.31 early Wednesday afternoon.
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Editors' pick: Originally published June 28th