Skip to main content

New Chipotle (CMG) CEO Brian Niccol is wasting no time bringing a taste of former employer Taco Bell to a better burrito giant in turnaround mode.

Niccol tells TheStreet Chipotle will soon begin piloting a "late-night" menu, serving up $2 tacos and a drink after 8:00 p.m. For years, Yum! Brands (YUM) owned Taco Bell has dominated the late-night fast-food industry with sharply-priced deals targeted to [tipsy] party-goers on their way home. 

"The combination of continuing to make sure the menu is relevant, there is digital relevance and making sure we are giving guests a great experience that is the formula for how you build back transactions," Niccol said. 

If Chipotle can carve out a place in the late-night hours with food that has better ingredients than Taco Bell, it could prove a big-time sales boost. The effort could really get rolling should Chipotle move forward with the addition of drive-thrus to its 2,500 plus locations.  

Scroll to Continue

TheStreet Recommends

Niccol took the helm at Chipotle in March after successful stints running the Taco Bell and Pizza Hut Brands. 

Chipotle shares popped 6% in pre-market trading Friday as second quarter earnings came in at $2.87 a share, beating analyst forecasts for $2.76 a share. Same-store sales rose 3.3% vs. estimates for 2.7% growth. Chipotle also plans to have delivery available in 2,000 locations by year end.