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Fast casual Mexican food restaurant chain Chipotle (CMG) - Get Chipotle Mexican Grill, Inc. Report is having a rough time of it, with food poisoning and working to get customers back in the door. A new revelation may dampen those plans.

Analysts at UBS looked at about 130,000 online reviews of Chipotle in an effort to see how the company's marketing efforts and negative headlines have been impacting customer perceptions, Markets Insider reports.

"Online review scores showed improvement in the early part of 2017, with scores declining more recently and are now approaching historic lows," the UBS analysts said of Chipotle.

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"We view deteriorating trends over time as potentially cautionary, raising possible brand perception concerns & larger structural issues," analysts continued.

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