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Ceridian Unit Rebranding

'By the end of 2007, we'll be on every continent except Antarctica.'

Ceridian

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will rebrand its Comdata unit.

Comdata, Brentwood, Tenn., said it will position itself as a payment innovator through a new logo, a revamped Web site, a national print and TV campaign, new sales materials and targeted communications with employees, customers and prospects.

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"We are very excited about the new brand identity because it reflects our global presence," the company said. "Right now we are in 20 countries, and by the end of 2007, we'll be on every continent except Antarctica."

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