Under Armour (UAA) - Get Report might be able to meet or beat analysts' expectations for its second quarter earnings because of early order deliveries and boost its lifestyle product initiative by signing rapper A$AP Rocky, Susquehanna analyst Sam Poser said, according to Bloomberg.

A$AP Rocky, who has been linked romantically to model Kendall Jenner and pop artist Iggy Azalea, could successfully build out the Under Armour lifestyle brand as an influencer and provide a "floor for the stock," Poser said. The rapper is reportedly looking at a sneaker line with Under Armour. 

Poser raised his price target for Under Armour to $17 from $14 and said earlier-than-expected order deliveries to Famous Footwear (CAL) - Get Report and DSW (DSW) - Get Report could help the company meet or exceed Q2 earnings estimates.

Susquehanna remains negative on the stock based on long-term challenges that will continue as "visibility into a second-half recovery remains low."

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