Burger King Issues Apology After Massive World Cup Promotional Fail
Burger King in hot water.

Who thought this would be a good idea?

Restaurant Brands owned Burger King (QSR) launched a promotional campaign in Russia that promised women $47,000 and a lifetime supply of their famous Whopper burgers if they would get impregnated by a World Cup player.

The burger chain promised its reward to women who would bring in "the best football genes" that would "ensure the success of the Russian team for generations to come," according to the Associated Press.

The advertisement, which appeared on the burger chain's social media sites, was taken down, but was still widely circulated on Russian social media, according to the AP.

Burger King later apologized for the "clearly offensive" promotion and said "it certainly does not reflect our brand or our values," according to a statement.

The chain vowed to take steps "to ensure this type of activity does not happen again," according to the statement.

While Burger King's advertisement might be the most egregious offense in recent memory, the chain is not the only company that has its fair share of bad promotions. Here's three more advertising campaigns that missed the mark.

IHOP

The International House of Pancakes caused an uproar on social media when it tweeted out a video of the company's famous logo changing the 'P' into a 'b', triggering massive speculation about what the new name meant.

For 60 pancakin' years, we've been IHOP. Now, we're flippin' our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT

— IHOb (@IHOb) June 4, 2018

IHOP let the mystery build until it announced that the 'b' stood for burgers as the chain touted a new burger menu. The name change was just temporary as the whole charade was a marketing ploy rolled out by new Dine Brands  (DIN) CEO Steve Joyce.

The plan did not pan out as IHOP got roasted on social media for the sheer ridiculousness of the promotion, and the IHOb moniker got turned into a meme.

Dove

In October of 2017, Dove ran a Facebook ad for its lotion that showed a black woman taking of brown shirt and transforming into a white woman, which immediately set off a social media storm with people calling the soap company racist and insensitive.

Dove issued an apology saying they "missed the mark in thoughtfully representing women of color and we deeply regret the offense" that it caused, according to a tweet from the company's official account.

Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZ

— Habeeb Akande (@Habeeb_Akande) October 8, 2017

The company seemed to not learn from past mistakes as the advertisement was the second time Dove had been accused of racism in a promotion.

In 2011, the company ran another ad that showed three woman with different skin tones in a row under two signs reading 'before' and 'after.' The woman with darker skin stood underneath the before sign, and the woman with lighter skin stood under the after sign.

H&M

The clothing-retail company got lambasted on social media back in January of 2018 for an advertisement it ran for a kid's sweatshirt that people called racist.

woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

The advertisement depicted a black child wearing a sweatshirt with the words 'Coolest Monkey in the Jungle' plastered across the front of it. The backlash that ensued was severe as people took to Twitter and Facebook to voice their disdain and anger over the advertisement. Celebrities even dropped their endorsements of the brand.

H&M also issued an apology, running it across the top of the company's website. It also hired a diversity leader in the wake of the incident that it called "entirely unintentional" to make sure its "diversity and inclusiveness [was] genuine," according to a Facebook post from the company.

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