OK, so you just got fired. You're devastated. Perhaps even slightly embarrassed. But are you ready to rid yourself of that last shred of human dignity?
Burger King can help. Starting Tuesday, Aug. 29, the burger chain wants you to post on professional networking site LinkedIn Corp. (LNKD) that you got axed.
The LinkedIn post must read: "I got fired. I want a free Whopper. #WhopperSeverance."
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"It has been said that when one door closes another one opens—in this case, a door for a delicious flame-grilled Whopper sandwich," Burger King said in a statement released on Tuesday.
One extra perk for the first 100 participants, Burger King said, is they will receive a 30-minute one-on-one question-and-answer session with a professional from online career resource The Muse.
Burger King, one of the largest fast-food chains in the U.S. and owned by Restaurant Brands Int.'l Inc. (QSR) , has notoriously strayed off the beaten path, so to speak, when it comes to marketing strategy. In April, the company launched a TV ad that engaged the Google Home (made by Alphabet Inc.'s (GOOGL) Google). In the commercial, an actor playing a Burger King employee asked, "What is the Whopper burger?"
If your Google Home was anywhere near your TV, it rattled off a Wikipedia definition of the 100%-beef Whopper. Google responded to the clever, albeit obnoxious, ad by disabling the device to respond to it.
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