Broker Site-Performance Data
Once again, DLJdirect on top.
Once again, DLJdirect on top.
Data from
Keynote.com today showed that this week's performance results for online brokers was little changed compared to last week, when
TheStreet.com
began featuring this information. Keynote measures how quickly one can navigate an online broker's site, not how quickly one can execute a trade.
Once again,
DLJdirect
was number one, coming in with a site performance time of 3.94 seconds. That bests last week's performance by almost a full second. Again,
Firstrade
brought up the rear, with a time of 21.69 seconds -- an improvement over last week, but still not enough to get it out of the cellar.
For a full story on how Keynote measures performance and what goes into it, please see last week's
story on the topic.
