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) -- After a brief cessation of hostilities,



is again reigniting the e-reader price wars, lowering the cost on two of its devices.

Borders announced Tuesday that it will lower the price on its Kobo e-reader to $129.99 from $149.99, while its Aluratek Libre reader will now be sold for $99.99 from $119.99.

"We're committed to making it as easy as possible for all Borders customers to enjoy e-reading," CEO Mike Edwards, said in a statement. "As the demand for e-readers grows, we believe it is important to provide accessibility to a variety of devices. By reducing the price of our best-selling digital devices, we're enabling even more Borders customers to purchase e-readers at a great value."

The price cut comes after both

Barnes & Noble

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have slashed prices on their e-readers. Barnes & Noble's cheapest version, without 3G and Wi-fi, is now $139, while Amazon's Wi-fi Kindle is also $139.

Elsewhere in the e-reader world,

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announced today that it will begin selling Amazon's Kindle in stores this fall. Currently,


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also carries the device.

--Written by Jeanine Poggi in New York.

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