Bombay

said Tuesday that same-store sales increased 24% in July thanks in part to a newspaper and direct-mail marketing program, and the company said it will beat its earlier forecast for the second quarter.

The retailer's total revenue rose 30% in July to $39.5 million compared with $30.3 million last year. For the quarter ended Aug. 2, same-store sales increased 26%, while total revenue climbed 30% to $130.3 million, compared with $100 million in the same quarter a year ago.

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James D. Carreker, Bombay's chairman and chief executive, said in a statement that the company now expects quarterly results to be "somewhat better" than its prior guidance of a loss of 3 cents to 4 cents a share.

Wall Street analysts expect a second-quarter loss of 10 cents a share, according to a Thomson First Call poll.

Shares of Bombay were recently up 26 cents, or 2.7%, to $10.04.