NEW YORK (
kiosks will begin renting Warner Bros. movies 28 days after they are released on DVD.
The move represents yet another gambit by
, which owns and operates Blockbuster Express kiosks, to expand its portfolio of titles.
Last week, the company announced that it is partnering with several movie studios, including Warner Bros., to offer rentals at a higher price on the day movies are released on DVD. Blockbuster Express began charging $2.99 for one-day rental of
on the same day it became available for home purchase at kiosks in select markets.
Typically, one-night rentals cost $1. Blockbuster will continue these tests with
Wall Street: Money Never Sleeps
Blockbuster, which is currently in bankruptcy court, has rolled out a new ad campaign titled "Less Waiting. More Watching."
--Written by Jeanine Poggi in New York.
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