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(Blockbuster article updated with analyst commentary.)



) -- It looks like



investors' worst fear may come true. The movie rental chain could be gearing up for a bankruptcy filing next month, according to reports.

Blockbuster and its senior debt holders had a meeting last week with six major movie studios discussing their intention to enter a preplanned bankruptcy, the

Los Angeles Times

reported, citing sources familiar with the matter.

It would be essential for Blockbuster to retain the support of movie studios amid a bankruptcy filing, in order to ensure receiving new releases and continue business uninterrupted.

A preplanned bankruptcy, which the

Los Angeles Times

said would last about five months, would allow Blockbuster to escape leases at some of its underperforming stores. This could mean the closure of another 500 to 800 locations.

The flailing retailer is due to repay $42 million from its mounting $1 billion in debt on Sept. 30, but if this reports proves true, the prepackaged bankruptcy would come as soon as mid-September. Blockbuster had already postponed the payment two times.

"The company does not have enough assets to cover its debt, and debt is superior to equity in bankruptcy," says Wedbush analyst Micael Pachter. "This is not a liquidation, so shareholders won't be wiped out, but in the reorganization, it's unlikely that shareholders will get much more than a hope that the company can recover, repay all of its debt, and return to a positive equity value."

Eventually, however, Pachter does believe all equity holders will be wiped out.

So what should remaining Blockbuster investors do? Given the low chance of Blockbuster recovery, it might be best to cut the loss and get out.

But for those who are convinced that Blockbuster has a future, conceivably the company could repay its debt and there could be something left for shareholders, Pachter says.

Earlier in the month the company reported a wider second-quarter loss of $69 million, or 32 cents a share. This was significantly larger than the loss of 24 cents analysts expected.

Blockbuster's revenue tanked 20% to $788 million from $982 million, also missing forecasts of $840.1 million.

The company attributed the decline to worse-than-expected results on the shuttering of stores over the past year, fewer store customers, and a nearly 30% drop in average subscribers to its by-mail service.

Management continues to expect same-store sales to decline in the high-single-digits for the remainder of the year.

Blockbusters' stock was delisted from the New York Stock Exchange last month and is now trading on the over-the-counter market.

For the most part, even amid this mess, Blockbuster has tried to carry on business as usual. It has announced plans to roll out more DVD kiosks, added video games to its Blockbuster by Mail service and also teamed up with


(CMCSA) - Get Free Report

to launch, a site that allows Comcast subscribers to sign up for its mail service at a discounted rate. Blockbuster is also offering its Canada members a $9.99 per month plan that will allow them to rent unlimited movies (one at a time).

-- Written by Jeanine Poggi in New York.

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