***(New information on the U.K.'s heating oil crisis and GM's SUV recall updated in today's Hot Trends article.)

NEW YORK (

TheStreet

) -- "Heating oil" is a popular search topic today after the United Kingdom's government warned citizens the nation is facing an oil supply crisis.

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Fierce winter storms and high oil prices have caused a shortage of heating oil in the U.K., and it could take weeks for some households, schools and hospitals to receive enough fuel to warm their buildings.

British energy minister Charles Hendry said the situation could become "very serious" if snow continues to fall, as heating oil truck drivers are finding it increasingly difficult to drive through the snow storms.

"GM cars' is a hot search topic today following news that the auto maker

General Motors

(GM) - Get Report

is recalling nearly 100,000 sport utility vehicles due to faulty seat belts.

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The recall affects 2011 model year Cadillac SRX, Chevrolet Equinox and GMC Terrain crossover vehicles.

The company is concerned that the seat belt buckle anchors in the front seats could fracture and separate, leaving drivers and front-seat passengers vulnerable to increased injury in the event of an accident.

***

"BlackBerry" is a hot search topic this morning after smartphone company

Research In Motion

(RIMM)

reported better-than-expected third-quarter earnings

on Thursday, driven by strong sales of its BlackBerry devices.

Earnings came in at $1.74 per share, up from $1.10 in the same period a year earlier. Analysts had expected earnings of $1.64 per share.

Blackberry Tour

Revenue rose 40% over the same quarter last year to $5.5 billion, and ahead of analysts expectations of $5.4 billion. The company reported smartphone shipments of 14.2 million, in line with analyst estimates of 14 million.

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The company added 5.1 million new Blackberry customer accounts in the quarter, bringing the overall subscriber base to 55 million.

"BMW logo" is a trending search topic following the release of a new advertisement from the German automaker that uses flash projection technology to leave an after-image of the company's logo on a veiwer's eyes.

The advertisement was first presented in a German movie theater. The producers of the ad told

Wired.com

that they use "harmless" photo flash technology to illuminate the logo onto the eyes of the audience.

The video of the ad circulating on the Internet will not have the same effect as the video in the movie theater because it lacks the ability to flash the image through a projection reflector.

The chatter on Main Street (a.k.a. Google) is always of interest to investors on Wall Street. Thus, each day, TheStreet compiles the stories that are trending on Google, and highlights the news that could make stocks move.

-- Written by Theresa McCabe in Boston.

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