It's become the talk of the entertainment world and beyond; be it endorsements from Michelle Obama, Oprah Winfrey and tons of others. The movie scores a 97% rating on Rotten Tomatoes (percentage of professional critic reviews that are positive), as consumers continue to flock to the theaters.
In short, it's been anything but a disappointment -- and that will go for Disney's bottom line too.
The movie pulled in the "second-best sophomore weekend in US box office history," trailing only Star Wars: The Force Awakens. For the record, that's another Disney title.
Does that mean Black Panther is poised to become one of the world's most successful movies? Yes and in large part, it already is.
The film pulled in another $108 million in North American box office sales this weekend. In the U.S., it's already hit $400 million and more than $700 million globally. However, that doesn't include key markets like Russia, Japan and China, where the film will hit theaters over the next few weeks.
The results have taken most by surprise. In January, many were not looking for Black Panther to have such a stellar opening. However, as positive reviews trickled in ahead of its premier, those estimates began to increase. Some even doubled, predicting ~$200 million in its opening weekend. Not many were looking for $700 million globally in the first two weeks, with more markets on the way.
For its part, Disney stock is actually down from where it was trading a month ago, but has regained some bullish action over the past few sessions. While many expected a strong result from Black Panther, not many were looking for a game-changing blockbuster.
Maybe that will ignite shares higher. At least on Monday, they did, with Disney stock climbing 2.39% and closing at $109.81.
This article is commentary by an independent contributor. At the time of publication, the author had no positions in the stocks mentioned.