Beyond Meat (BYND) rose 3% Wednesday after CKE Restaurants' Hardee's chain said it will offer the company's plant-based meat alternatives for breakfast, lunch and dinner.
Hardee's will test a Beyond Breakfast Sausage Biscuit and an Original Beyond Thickburger in Raleigh, N.C. and Kansas City, Mo. beginning Wednesday. The sausage sandwich will start at $2.99, and the burger at $5.99. The chain is offering freebies to its customers Oct. 28.
The idea is to start with college towns.
"We know college campuses specifically are helping to drive bold new conversations and lead culinary trends of the future, like the flexitarian diet," Jenna Folk, senior director of Hardee's brand marketing, said in a statement.
Beyond Meat's stock traded at $125.90 Wednesday, up 3.2%. The stock has soared by a factor of five since going public in May. CKE is privately held.
CKE has a history with Beyond Meat. In December, its Carl's Jr. chain started offering the company's Beyond Famous Star, a vegan burger, and has sold more than 4.5 million to date, according to CKE.
In the wake of Beyond Meat's success, big food companies such as Tyson, Smithfield, Perdue, Hormel and Nestle have jumped into the meatless meat market.