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The devil's in the details and "it's always in the conference call," TheStreet's Jim Cramer said on CNBC's "Stop Trading" segment.

Best Buy (BBY) - Get Best Buy Co., Inc. Report reported in-line earnings results and slightly missed revenue estimates on Thursday morning. However, it was the guidance and ensuing conference call that really threw cold water on the bull case.

Comparable-store sales of 4.5% came in below expectations for the most recent quarter, but that's not a bad result given the tough landscape for retail. However, guidance for 1% to 3% comps in the holiday-driven fourth quarter was not good, Cramer said.

Earnings per share guidance for the quarter came up short, too. Management expects earnings of $1.89 to $1.99 per share, below consensus expectations for $2.03 per share.

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What a company did in the prior quarter matters, he explained, but it's not nearly as important as what the company is going to do going forward.

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Best Buy stock briefly fell below its 200-day moving average for the first time since July 2016. "That's something," Cramer said of the charts, adding that he is surprised by Best Buy's struggles. The retailer now sells Apple's (AAPL) - Get Apple Inc. Report iPhone and it seemed like it was making the correct moves to do better.

But retail remains tough, with only a few really shining. Walmart (WMT) - Get Walmart Inc. Report is beating seemingly everyone but Amazon (AMZN) - Get Amazon.com, Inc. Report , Cramer said. Home Depot (HD) - Get Home Depot, Inc. Report put out a "fabulous" quarter and Children's Place (PLCE) - Get Children's Place, Inc. Report continues to do well too, he concluded.

Shares of Best Buy fell 4% on Thursday. 

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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL.