Price gouging has been an issue for some in the gulf coast as Hurricane Harvey bears down on the region and Best Buy Co. Inc. (BBY) - Get Report has apologized after a photo from one of its stores in the area went viral. 

"This was a big mistake on the part of a few employees at one store on Friday," a Best Buy spokesperson told CNBC. 

Best Buy shares were rising slightly premarket after falling 11.93% to $55.02 in the previous session. 

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