Publish date:

AVP/S: Avon to Start Selling Products in Stores

The Avon

(AVP) - Get Avon Products, Inc. Report

Lady's finally got someplace to go other than the living room. Like the mall.

Avon, the world's largest beauty product seller, announced today that it will begin putting its products in stores, marking the retailer's first venture into bricks and mortar.

The Wall Street Journal

TheStreet Recommends

reported that the company's cosmetics and other products will soon be on the shelves in such mall anchors as Sears

(S) - Get SENTINELONE, INC. Report

and J.C. Penney

(JCP) - Get J. C. Penney Company, Inc. Report

, before Avon opens its first standalone stores in the second half of next year.

The move ends a 115-year-old company tradition of not selling its products in stores.