We all knew Marvel's new "Avengers: Endgame" movie would be big. But AMC (AMC) has quantified just how popular the film, which debuted Thursday, will be.
The theater company said that the film has broken the all-time record for Thursday night box office sales, and as a result AMC will be screening "Avengers: Endgame" a record 58,000 times over the weekend to ensure that millions of tickets will be available.
"With wildly enthusiastic critic and fan reviews, interest in AVENGERS: ENDGAME has continued to grow beyond even the most optimistic projections. AMC wants everyone to be able to participate in this national cultural event of seeing AVENGERS: ENDGAME now on the big screen. So, at AMC Theatres, we have set aside approximately 10 million seats and 58,000 showtimes for this historic event," said AMC CEO Adam Aron.
The film is the 22nd and final installment in the Marvel Cinematic Universe, a revolutionary film concept that has tied together nearly two dozen movies over an 11-year period. Marvel is owned by Walt Disney (DIS) .
Online ticketing websites Fandango and Atom Tickets said that the film has broken numerous records on their sites for first-hour, first-day and first-week sales.
The film's predecessor "Avengers: Infinity War" is the fourth-highest grossing film of all time, bringing in $2.048 billion during its theater run.
Disney shares are rising 0.7% Friday.
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