AT&T (T) - Get Report owned streaming TV service DirecTV Now will soon allow viewers to store up to 100 hours of video content on a cloud DVR, TechCrunch has confirmed.

The service will also give users the ability to watch, manage and add recordings from the "My Library" feature.

The telecom giant recently stated its intentions to test a DVR in conjunction with a comprehensive software update, but the feature was initially only available to beta users.

Shares of AT&T were sinking in midday trading on Wednesday.

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