AT&T (T) - Get AT&T Inc. Report has announced that is it reducing the price of its unlimited data plans, only two weeks after the company opened the plans up to all subscribers. The communications and digital entertainment company is offering an unlimited plan for one phone at $90 per month, $10 below the previous price.
The move by AT&T comes as the unlimited data plan market grows more competitive. Recently the company's rival Verizon (VZ) - Get Verizon Communications Inc. Report announced it will be offering an unlimited data plan. This comes as the company was being pressured by small rivals offering similar services at a lower price.