Arbitron Buying Tech Firm

The company buys a closely held maker of radio station software.
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Media and marketing research firm

Arbitron

(ARB)

acquired the assets of Integrated Radio Systems for $4.5 million in cash.

Integrated Radio Systems is a privately held New Orleans-based provider of software systems that help stations manage ad sales.

"The Integrated Radio Systems software solutions are an ideal addition to the current portfolio of software services that Arbitron offers our radio station clients," said Owen Charlebois of Arbitron. "By combining the talent and resources of both organizations, Arbitron will be better able to develop new software solutions, based on a common platform, that will give to our station customers powerful tools to manage their advertising sales and their commercial inventory."

Arbitron serves radio broadcasters, cable companies and advertisers in the U.S., Mexico and Europe.

Separately, the company is also in the process of revealing local results for its portable people meter measurement technology for media and marketing research.

Results from the Houston market contrasting the old diary-based measurement systems to its PPM technology show significant radio listening increases, very little change in station rankings and consistency across results, according to Portable People Meter President Pierre Bouvard.

The PPM attaches to research participants much like a personal beeper might. It can also record TV viewership outside of the home.

Shares in Arbitron were trading down 15 cents to $41.15 in afternoon trading Tuesday.