said same-store sales at its company restaurants rose 10.5% in April, while global systemwide sales jumped 16.6%.
Same-store sales in the U.S. increased 13.5% in the month, well above the 1.3% increase in the year-earlier period. The company had an overall 0.8% decrease in same-store sales at its company restaurants in April 2003.
On a constant currency basis, total systemwide sales rose 11.3% in April 2004.
The company said April same-store sales in Europe rose 5%, helped by its introduction of salads in Germany and the U.K. Same-store sales in Europe decreased 2.3% in April 2003.
McDonald's said that by the end of May it expects its Salads Plus menu to be available in 14 European markets.
Systemwide sales jumped 18% in Europe, which was a 6.5% increase in constant currencies; they increased 14.3% in the U.S. and 21% in the Asia/Pacific, Middle East and Africa unit, or 9.7% in constant currencies.
Shares of Oak Brook, Ill.-based McDonald's were moving up 23 cents, or 0.9%, at $26.94 in Monday trading.
April's results are continuing to prove the traction of McDonald's current revitalization plan. The company posted an
increase in first-quarter earnings on April 28, about one week after its CEO and founder of the turnaround plan, Jim Cantalupo,
died suddenly of a heart attack.
Looking forward, new CEO Charlie Bell said: "While I recognize that last year's strong comparable sales will create more challenging monthly comparisons as we move throughout the year, I remain confident in our plans and the opportunities that exist to add even more customers to our restaurants in the future."
The company also will launch its Go Active Adult Happy Meal promotion in the U.S. The happy meals feature the company's new Fiesta Premium Salad, bottled water, a Stepometer and a booklet of walking tips.