said Monday that Dave Goebel was named its new chief executive, a post he'll assume Sept. 5.

Current CEO and Chairman Lloyd Hill will serve as nonexecutive chairman of the board. The Kansas-based restaurant operator announced the transition in January. Goebel is currently the company's president and chief operating officer.

Under Hill's leadership, Applebee's has become a leader among casual dining chains, which include competitors such as


(DRI) - Get Report

Red Lobster. Hill was named by

Institutional Investor

magazine as one of America's best CEO's in 2005.

"Dave is the right leader for Applebee's," Hill said in a statement. "He brings experience, integrity, strong franchise relations and a willingness to change and innovate with a sense of urgency."