CUPERTINO, Calif. (
is talking to major TV companies to rent TV shows to viewers for 99 cents through iTunes,
and other media outlets report.
Apple is in talks with
and other media conglomerates,
reports, citing three sources with knowledge of the matter.
The discussions are aimed at allowing viewers to rent network programming off Apple's iTunes store for 48 hours,
Wall Street Journal
reports that while Apple is close to a deal with Disney, the company's proposal is facing at least some resistance from
NBC Universal, News Corp., and Viacom. The
article cited people briefed on Apple's proposal.
Apple is pushing to reach agreements for its television service before the new television season starts next month, some of the people told the
Apple also is working on a new device that would allow users to stream video, such as rentals, to their TV sets, the
reports, citing a person with knowledge of the company's plans.
Apple declined to comment for
-- Written by Joseph Woelfel
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