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Apple Talks to Rent Shows Through iTunes

Apple is talking to major TV companies to rent TV shows to viewers for 99 cents through iTunes, reports say.

CUPERTINO, Calif. (

TheStreet

) --

Apple

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(AAPL) - Get Report

is talking to major TV companies to rent TV shows to viewers for 99 cents through iTunes,

Reuters

and other media outlets report.

Apple is in talks with

News Corp.

(NWS) - Get Report

,

Walt Disney

(DIS) - Get Report

and other media conglomerates,

Reuters

reports, citing three sources with knowledge of the matter.

The discussions are aimed at allowing viewers to rent network programming off Apple's iTunes store for 48 hours,

Reuters

says.

The

Wall Street Journal

reports that while Apple is close to a deal with Disney, the company's proposal is facing at least some resistance from

CBS

(CBS) - Get Report

,

General Electric's

(GE) - Get Report

NBC Universal, News Corp., and Viacom. The

Journal

article cited people briefed on Apple's proposal.

Apple is pushing to reach agreements for its television service before the new television season starts next month, some of the people told the

Journal

.

Apple also is working on a new device that would allow users to stream video, such as rentals, to their TV sets, the

Journal

reports, citing a person with knowledge of the company's plans.

Apple declined to comment for

Reuters

or the

Journal

.

-- Written by Joseph Woelfel

>To contact the writer of this article, click here:

Joseph Woelfel

.

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