"Personally, I think summing things into a relatively small screen is not an ideal interface for people," Doyle said in an interview with TheStreet on Wednesday, Aug. 2. "Natural voice is where we think consumers and technology are going."
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Doyle said people will likely be ordering from Amazon.com Inc.'s (AMZN) - Get Report Alexa and Echo or Alphabet Inc.'s (GOOGL) - Get Report Google Home more than from their mobile devices, like the iPhone 8. That's why Domino's made a bet and offered ordering on the Echo, Alexa and Home as soon as they were released to consumers in the U.S.
Doyle also revealed that the pizza chain actually released its own voice-activated technology years before the tech behemoths introduced Echo, Alexa and the Home to the public.
"A couple of years before Amazon Alexa and Google Home, Domino's had Dom," Doyle said. "We've been working on Dom for three or four years. It is a far more logical way for people to interact with technology long term, and we've been investing heavily there. It's going to be a big part of the future."
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