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Relax iPhone fanboys, your Apple (AAPL) - Get Apple Inc. Report iPhone 8 may not be delayed as many on Wall Street are pontificating. 

That's according to tech industry publication Mac Otakara, which on Wednesday cited Apple supply chain sources as saying the iPhone 8 will be unveiled at an event in September. The new iPhone, along with incremental upgrades to the iPhone 7, are expected to ship later this year according to the report. 

No matter when the iPhone 8 arrives, it will likely be in high demand.

About 92% of iPhone owners say they are "somewhat likely or "extremely likely" to upgrade their smartphone in the next 12 months, according to a recent note from Morgan Stanley. The loyalty rate is up sharply from 86% one year ago.

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Morgan Stanley's data is based on an April 2017 survey of 1,000 smartphone owners aged 18 and above in the U.S.

The wildcard: the survey arrives before iPhone users get a look at the price tag on the iPhone 8, which Goldman Sachs thinks could hit the market at a whopping $1,000.

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