Apple (AAPL) - Get Report SVP Eddy Cue implied that the tech giant is not interested in purchasing Netflix (NFLX) - Get Report during a Q&A session on Monday evening at Recode's Code Media conference.
"The things that we're trying to do aren't being done by anybody else," Cue claimed. "So that's what we're bringing to the table. That's what we like to do. So yes to the extent that we wanted to do what everybody else was doing, then you're right. We might be better off buying somebody or doing that. But that's not what we're trying to do."
Cue's answer seemed definitive, particularly since the time for Apple to buy a company like Netflix has come and gone, TheStreet's Jim Cramer said on CNBC's "Squawk on the Street" on Tuesday morning.
"I think that Apple has decided look we don't need to add radically to our service stream because we can do it ourselves" he claimed. "The do it ourselves thing is working for Apple given the fact of where the stock is."
While Cramer once pushed for Apple to buy Netflix or Sirius, (SIRI) - Get Report the company simply doesn't want to make an acquisition like that because their audience isn't asking them to do so, he continued. "I don't think they want to do anything that is radical, given the fact that they think they're winning and that their customers are not demanding it. Remember they're customer oriented, they're not wall street oriented. Wall Street wanted to do it not the customers so they ain't doing it."
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