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Apple (AAPL) - Get Free Report on Friday debuted the first look of its all-new downtown Chicago store located on the Windy City's famed Michigan Avenue. 

The store will open Friday, October 20 at 5 p.m. Central Time.  

The tech titan dubs the location the "newest and most ambitious store, creating a new connection between North Michigan Avenue, Pioneer Court, and the Chicago River."

The Chicago store is designed to be a "gathering place" for local communities, and host year-round Today at Apple programming events.

Today at Apple is a collection of educational sessions covering topics including photography, music, coding, and design. Each session is led by highly-trained Apple team members, but in select cities, the programs could be led by "world-class" artists, musicians, and photographers. 

"When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple's most significant worldwide retail locations," said Angela Ahrendts, Apple's senior VP of Retail. "Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city.

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