The possible deal would suggest the type of screens Japan Display makes still has legs despite competition from newer designs, including the OLED design used on the recently announced iPhone X.
Japan Display calls its advanced displays Full Active, and said the products will account for more than 70% of the firm's business in the year ending March 2019. In a regulatory filing, Japan Display said Apple represented about 54% of its revenue for the year ended March 2017.
Japan Display has mostly catered to Chinese handset maker Xiaomi Inc. for the Full Active display sales so far, mobile unit chief Kazutaka Nagaoka said. Company insiders said Apple has expressed keen interest in the Full Active displays, though, which is why Japan Display anticipates a quick uptake of the technology in the coming years.
Apple typically decides on the display for a new device in March of the year the model is unveiled. That would give Apple at least five months to consider Japan Display, either as a business partner or an acquisition.
Apple stock traded slightly down 0.21% to $153.90 in premarket trading Thursday.
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