Apple (AAPL) - Get Report shares hit an all-time record after impressive third quarter earnings on Tuesday evening. 

The results will likely spur the bullish case on the tech giant. 

The Cupertino, California-based technology company that revolutionized how people consume music with iTunes is on the upswing. With a stock price that is up more than 30% year to date, Wall Street is waiting with anticipation for the fall when Apple's new line of products hit the shelves.

Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.

With a history of people lining up for hours outside of stores and products selling out within hours, Apple has built a seemingly unshakable brand name.

Here are five reasons people love Apple.

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iPhone 8

The newest iPhone is due for release later this year, and it could be big

Apple's upcoming iPhone, the iPhone Pro a.k.a the iPhone 8, isn't going to be delayed but it will cost more due to higher production expenses, JPMorgan said in a note to clients recently.

The firm increased its expected average selling price for the 10th anniversary version of the smart phone to $1,100, a $100 increase from its previous estimate.

JPMorgan expects the device to launch on time, despite reports to the contrary citing all kinds of technical problems.

Watch:Apple Won't Release a Product Unless It's Perfect, Jim Cramer Says

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Self-Driving Cars

In April, Apple received a permit from the California Department of Motor Vehicles to test autonomous driving technology in three 2015 Lexus RX 450h luxury hybrid sport utility vehicles. People posted a video of one of the vehicles on a highway in California in May.

If Apple could do for self-driving cars what it has done in the smartphone business, it could also be huge.

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The HomePod, Apple's new smart speaker to compete with Amazon's (AMZN) - Get Report Echo and Alphabet's (GOOGL) - Get Report Google Home, will make its debut in December for $349. The digital speaker market remains hot, and Apple could grab its fair share of the pie.

Watch:Amazon May Have Buried Apple's HomePod Before It Even Hits the Shelves

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Original Video Content

With the hire of two top television executives, Apple may be delving into original video content. The technology giant snagged Jamie Erlicht and Zack Van Amburg, former co-presidents of Sony Corp. (SNE) - Get Report who were the minds behind the "Breaking Bad" and ABC's "Shark Tank." Plus, Apple released on iTunes the first episode of its first-ever video series, Planet of the Apps, a reality game show, earlier this month.

Watch out, Netflix (NFLX) - Get Report .

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Apple's health unit is developing technology that could bring users' medical information and clinical data, including detailed lab results and allergy lists to share with hospitals and doctors, to an iPhone app.

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