Shares of Apple (AAPL) - Get Report were just slightly higher in mid-afternoon trading on Tuesday, but the tech giant is set up for a great year in 2017, Najarian Family Office cofounder Pete Najarian said on CNBC's "Halftime Report" this afternoon.

Apple is one of Najarian's "very longest holds" that he will continue to hold onto, he noted. The recent run up in the stock is encouraging, as well as its YTD climb of over 11%. 

"So you like what you're seeing there," he said. "Are they trying to mark it up toward the end of the year? Maybe. They're coming after the weekly options today -- the options that expire on Friday." 

While 2016 was a so-so year for Apple, 2017 should be "big, huge, massive" for it, Najarian claimed. "I think the services is going to be something that everybody will start talking about. It'll become the focus." 

In addition, Apple is expected to release a 10th anniversary edition of the iPhone next September, which should be "huge" as well, he noted. "There's a lot of things in the pipeline right now for Apple." 

(Apple is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holdings here.)