Apple (AAPL) - Get Report has invested a lot to diversity its revenue streams and the next step in that effort could be bundling the tech company's internet services into one package. 

People familiar with the matter told Bloomberg that the bundle could include Apple News+, Apple TV+ and Apple Music and could come to market as soon as 2020.

The Cupertino, Calif., company seeks to boost subscriber numbers in those services, according to the report.

In deals with publishers Apple included a provision enabling it to bundle the News+ subscription service with other paid digital offerings, the people said.

Apple News+ is one of Apple's newer subscription offerings. The service sells access to a group of publications for $10 a month.

Meanwhile, Apple TV+ received a big push at the company's latest annual event, where it debuted the full lineup of its new shows. 

Apple is making a push into other areas of its business as iPhone sales growth slows and the company looks to diversify. 

On Thursday Apple shares were slightly lower after Maxim Group analysts downgraded the tech giant to sell from hold, citing a bearish outlook for fiscal 2020 iPhone sales.

The firm's proprietary survey leads Maxim to expect iPhone revenue to come up 14% short of consensus estimates in the fiscal second quarter through March and 6% below expectations for the fiscal year.

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