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If Apple (AAPL) can't be the top smartphone seller in the most populous country, China, then it definitely wants to be the winner in the second most populous country: India. 

The India market, which boasts 1.3 billion people, is where the China market, now with 1.4 billion people, was a few years ago, Apple CEO Tim Cook said during the company's earnings call. "I'm very, very bullish and very, very optimistic about India," he said.

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Apple is currently investing in India and launched an app accelerator center in Bengaluru this past May as a place for developers to get help from Apple's team in India. Apple also started to produce the lower-priced iPhone SE in Bengaluru in May in an effort to appeal to a population that makes an average annual income of $1,620, according to the India Times. Cook said during the earnings call that Apple is happy with the iPhone production in India so far. 

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The company's next step in the country is to figure out how to expand its go-to-market in general, Cook said. "We're bringing all of our energies to bear there," he added.

Apple has a lot of room to grow in India considering it has yet to break into the top five smartphone makers in the country, according to a recent study from global market intelligence firm IDC. Samsung (SSNLF) leads with 28.1% market share, followed by Chinese smartphone makers Xiaomi with 14.2% market share, Vivo with 10.5% share, Lenovo with 9.5% share and Oppo with 9.3% share. Apple is grouped into the lagging "Others" category that makes up 28.3% of the market. 

For the past quarter, Apple's revenue from emerging markets, excluding China, increased 18% year-over-year. However, revenue in China dropped by 10% in the past quarter, although that's an improvement from the 14% drop it saw in the previous quarter.

Apple shares fell 1.1% to $155.51 by Thursday's close.

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