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Apple (AAPL) today enabled iTunes carrier billing, executing purchases that are charged to the customer's phone account, in France and Turkey, reports.

The move expands the feature's availability among select carriers in Austria, Belgium, Germany, Japan, Italy, Norway, Russia, Singapore, Switzerland, Taiwan, Saudi Arabia, and the United Arab Emirates.

The payment method enables customers to pay for iTunes content, App Store apps, iBooks, and Apple Music subscriptions using a mobile phone bill and pay it off at the end of the month.

The new initiative wipes away traditional methods of needing a credit or debit card to execute purchases.

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