A federal appeals court in San Francisco ruled that Alphabet  (GOOGL) - Get Report could hang onto its trademark of the word "Google," rejecting an argument that the term had become so popular as a verb that the trademark should be rescinded. 

In 2012 Chris Gillepsie acquired 763 Internet domain names that included the word "google." Alphabet challenged the acquisition, accusing Gillepsie of "cybersquatting" at which time Gillepsie took his case to federal court in Arizona. The Arizona court sided with Alphabet before that ruling was reaffirmed today in appeals court. 

The appeals court ruled that Gillepsie did not provide sufficient evidence that the public thinks of the word 'google' in generic terms as opposed to linking it with the $657 billion company. 

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