Updated from 11:49 a.m. EST

CHANGE IN RATINGS

Amazon.com

(AMZN) - Get Report

rated new Hold at Jefferies. $54 price target. Valuation call even though the company should continue to grow faster than the industry in the long term. Shares of Amazon ended Wednesday down $1.55, or 3.02%, at $49.70.

Bristol-Myers Squibb

(BMY) - Get Report

upgraded at Citigroup from Hold to Buy. $25 price target. Company has among the best 3-year growth potential in the industry and an attractive 6% dividend yield. Shares of Bristol-Myers ended Wednesday up 91 cents, or 4.5%, at $21.31.

Electronic Arts

(ERTS)

downgraded to Neutral at Bank of America. $18 price target. Electronic Arts downgraded at Smith Barney to Hold from Buy. Price target lowered to $21 from $31. Fiscal 2009 EPS estimate lowered to $0.70 from $1.05. Electronic Arts price target cut at Goldman to $22 from $36. Maintained Buy rating. Shares of Electronic Arts ended Wednesday down $2.35, or 12.14%, at $17.

Nike

(NKE) - Get Report

downgraded at Bank of America to Neutral from Buy. Target price lowered to $52 from $67. Fiscal 2009 EPS estimates lowered to $3.91 from $4.01. Shares of Nike ended Wednesday down $2.44, or 4.6%, at $50.50.

Wells Fargo

(WFC) - Get Report

downgraded at Merrill from Buy to Neutral. $32 price target. Expect a challenging fourth quarter for the entire industry, and earnings expectations look too high through 2010. Shares of Wells Fargo ended Wednesday down $1.31, or 4.3%, at 29.19.

STOCK COMMENTS / EPS CHANGES

Apple

(AAPL) - Get Report

numbers lowered at Morgan Stanley. Estimates cut through fiscal 2010. U.S. consumer survey suggests lower demand for iPhone, despite price cuts. Equal-weight rating and new $95 price target. Shares of Apple ended Wednesday down $1.85, or 1.85%, at $98.21.

Campbell Soup

(CPB) - Get Report

price target reduced at Goldman to $34 from $37 based on declining multiples in peer group and slightly lower Q2 estimates. Recent guidance indicated that 2009 earnings will be more back-end loaded. Shares of Campbell ended Wednesday down 71 cents, or 2.4%, at $28.37.

Kimberly-Clark

(KMB) - Get Report

price target cut at Goldman to $65 from $72 due to increased pension expenses. Note declining input costs and maintained Buy rating. Shares of Kimberly-Clark closed largely unchanged Wednesday, down a penny from Tuesday's close at $51.85.

Kroger

(KR) - Get Report

numbers cut at Morgan Stanley. Shares now seen reaching $31. Estimates also lowered, to reflect the recent drop in operating margins. Overweight rating. Shares of Kroger ended Wednesday up 79 cents, or 3.1%, at $26.26.

Nucor

(NUE) - Get Report

estimates, target lowered at Morgan Stanley. Shares now seen reaching $52. Estimates also cut, to reflect the company's guidance for lower underlying demand. Overweight rating. Shares of Nucor ended Wednesday up $2.82, or 6.9%, at $43.80.

Ruby Tuesday

(RT)

target cut at Credit Suisse to $2 from $9 based on deterioration in demand and further covenant violations. Maintained Neutral rating. Shares of Ruby Tuesday ended Wednesday up 6 cents, or 3.3%, at $1.88.

STRATEGY CALLS / MARKET CALLS

Bank of America started coverage of the credit card industry with a cautious view.

American Express

(AXP) - Get Report

was started with a Sell rating, while

Capital One

(COF) - Get Report

and

Discover Financial

(DFS) - Get Report

were initiated with Neutral ratings.

Citigroup starts coverage on American Express with a Sell rating. Valuation call. Coverage of Capital One and Discover were started with Hold ratings. Expect the consumer to delever and credit to continue to weaken.

Shares of American Express ended Wednesday down $1.73, or 7.4%, at $21.56. Capital One shares closed down 80 cents, or 2.4%, at $32.08, and Discover shares closed down 17 cents, or 1.64%, at $10.18.

This article was written by a staff member of TheStreet.com.