In an effort to change their famously sugar filled diets, Americans are now drinking more bottled water than soda.
Last year bottled water consumption reached 39.3 gallons per capita, the Wall Street Journal reports, and carbonated soft drinks fell to 38.5 gallons. The data comes from industry tracker Beverage Marketing.
Soda companies like Coca-Cola (KO) - Get Report and PepsiCo (PEP) - Get Report don't need to be too concerned with the trend at the moment. Soda still generated more revenue last year than bottled water, even so, both companies sell the top two bottled water brands in the U.S.